August 2022 Ad words Report
Items Accomplished:
Creation of Google Ad Words Campaign
Creation and Research of relevant Keywords
Connection of code onto your website that tracks when someone clicks on the ad and then goes to your website. The person on the website needs to complete the subscription, including payment for the tracking to count them as a conversion.
Communication with google to ensure campaigns are working and code is tracking correctly
Creation of new media page to have more backlinks to the site
August 1 - August 31 Performance:
Conversions Tracking:
Campaign Costs / Performance:
Where ads are being shown:
Demographics of Customers who see and click on your ads:
Key Takeaways:
Customers are on the younger side 35-44
Customers are finding you on a desktop computer during the week from 9am - 5pm
Customers are mainly male
Customers are finding you on google search over 59.7% of the time
For every 20,598 impressions (where someone sees your ad) - 955 people click through the ad to get to your website (CTR of 4.64%) - 115.3 people turned into paying customers
Total cost to acquire a new customer is $8.61
Your campaign gained 218.67 lets call that 218 new customers at $210 that is a monthly gain of $45,780
Cost of Advertising - $3,800 - Total gain on investment minus costs - $41,980